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MKT 245 Grand Canyon All Week Discussions
MKT245
MKT 245 Grand Canyon Week 1 Discussion 1
Identify and describe 3 or more distinct market segments within
a specific industry, such as aerospace or automobile manufacturing. What
differences are apparent? Why would this matter to a marketer?
MKT 245 Grand Canyon Week 1 Discussion 2
Identify and describe a potential ethical dilemma that a
marketer might face when segmenting a market. How might this concern be
appropriately addressed given the need to satisfy often conflicting
stakeholders?
MKT 245 Grand Canyon Week 2 Discussion 1
What are the 5 stages of the consumer buying decision process?
How can you use this information to your advantage as a marketer?
MKT 245 Grand Canyon Week 2 Discussion 2
Review the motives of human behavior. Which 3 affect you most
and why? How do marketers use this information?
MKT 245 Grand Canyon Week 3 Discussion 1
What is the difference between primary and secondary market
data? What are the advantages and disadvantages of each?
MKT 245 Grand Canyon Week 3 Discussion 2
What are 3 brands of the same product (e.g., breakfast cereal)
that are positioned differently? How are they differentiated?
MKT 245 Grand Canyon Week 4 Discussion 1
Describe the five characteristics of a good brand. Provide
examples of brands that meet as many of these criteria as possible.
MKT 245 Grand Canyon Week 4 Discussion 2
How do the pricing strategies for corporations differ from
nonprofit organizations (NPOs)? Provide examples.
MKT 245 Grand Canyon Week 5 Discussion 1
What product or service have you recently encountered that would
be particularly suited for multi-channel or interactive marketing? Why? What
are the benefits of multiple marketing channels? Are there any disadvantages?
Explain.
MKT 245 Grand Canyon Week 5 Discussion 2
What are the characteristics of marketing channels? What 3
factors should be considered when designing one? Describe an organization’s
(that is familiar to you) marketing channel.
MKT 245 Grand Canyon Week 6 Discussion 1
What factors influence choice of media? What media would you
choose to market a new line of cosmetics for women, and why? How would your
choice change if it were a cosmetic line for men?
MKT 245 Grand Canyon Week 6 Discussion 2
Define and describe the elements and potential benefits of
integrated marketing communication (IMC), using a product of your choice to
illustrate the use of IMC. What are the advantages and disadvantages of using a
humorous appeal in advertising insurance versus a fear appeal? Provide examples
of each.
MKT 245 Grand Canyon Week 7 Discussion 1
“The social responsibility of business is to increase its
profits.” So said Milton Friedman in a famous 1970 missive in The New York
Times. How do you respond to this statement? Do you support or refute this
notion? Explain.
MKT 245 Grand Canyon Week 7 Discussion 2
Describe an example of societal marketing from your experience
and/or research and evaluate whether or not it was/is effective, and why? Name
the organization. Was the effort consistent with the mission of the
organization?
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