Just Click on Below Link to Download This Course:
MKT 245 Grand Canyon Entire Course
MKT245
MKT 245 Grand Canyon Week 1 Discussion 1
Identify and describe 3 or more distinct
market segments within a specific industry, such as aerospace or automobile
manufacturing. What differences are apparent? Why would this matter to a
marketer?
MKT 245 Grand Canyon Week 1 Discussion 2
Identify and describe a potential ethical
dilemma that a marketer might face when segmenting a market. How might this
concern be appropriately addressed given the need to satisfy often conflicting
stakeholders?
MKT 245 Grand Canyon Week 2 Discussion 1
What are the 5 stages of the consumer buying
decision process? How can you use this information to your advantage as a
marketer?
MKT 245 Grand Canyon Week 2 Discussion 2
Review the motives of human behavior. Which 3
affect you most and why? How do marketers use this information?
MKT 245 Grand Canyon Week 3 Discussion 1
What is the difference between primary and
secondary market data? What are the advantages and disadvantages of each?
MKT 245 Grand Canyon Week 3 Discussion 2
What are 3 brands of the same product (e.g.,
breakfast cereal) that are positioned differently? How are they differentiated?
MKT 245 Grand Canyon Week 4 Discussion 1
Describe the five characteristics of a good
brand. Provide examples of brands that meet as many of these criteria as
possible.
MKT 245 Grand Canyon Week 4 Discussion 2
How do the pricing strategies for corporations
differ from nonprofit organizations (NPOs)? Provide examples.
MKT 245 Grand Canyon Week 5 Discussion 1
What product or service have you recently
encountered that would be particularly suited for multi-channel or interactive
marketing? Why? What are the benefits of multiple marketing channels? Are there
any disadvantages? Explain.
MKT 245 Grand Canyon Week 5 Discussion 2
What are the characteristics of marketing
channels? What 3 factors should be considered when designing one? Describe an
organization’s (that is familiar to you) marketing channel.
MKT 245 Grand Canyon Week 6 Discussion 1
What factors influence choice of media? What
media would you choose to market a new line of cosmetics for women, and why?
How would your choice change if it were a cosmetic line for men?
MKT 245 Grand Canyon Week 6 Discussion 2
Define and describe the elements and potential
benefits of integrated marketing communication (IMC), using a product of your
choice to illustrate the use of IMC. What are the advantages and disadvantages
of using a humorous appeal in advertising insurance versus a fear appeal?
Provide examples of each.
MKT 245 Grand Canyon Week 7 Discussion 1
“The social responsibility of business is to
increase its profits.” So said Milton Friedman in a famous 1970 missive in The
New York Times. How do you respond to this statement? Do you support or refute
this notion? Explain.
MKT 245 Grand Canyon Week 7 Discussion 2
Describe an example of societal marketing from
your experience and/or research and evaluate whether or not it was/is
effective, and why? Name the organization. Was the effort consistent with the
mission of the organization?
MKT 245 Grand Canyon Week 1 Assignment 1
Marketing Analysis Research Report: Product
Selection and List of Sources
Details:
Identify a product that will be the focus of
your research. The product might be one of personal interest (e.g.,
computers/electronics, cell phones, cars, food services, home health care) or
concern (e.g., blood diamonds, tobacco).
In a Word document, briefly describe the
consumer appeal and environmental factors that you think might influence the
market for this product.
Also, propose how this product could have
implications for ethical, social responsibility, or global issues in the
market.
Refer to “Research Report Outline” for a list
of possible ethical and social responsibility issues in marketing. With
instructor approval, you may also choose an issue that is not on the list.
Do some preliminary research (on the Internet
and/or in the GCU Library) to ascertain if source information on the product
(and/or industry) is available. Avoid choosing a product for which data is
difficult to find.
Find a minimum of three sources that you think
will provide sufficient information for your analysis and make a list for
instructor approval.
Submit the assignment for instructor approval
by the end of Module 1.
Instructor must approve product selection and
sources and will advise the student by the third day of Module 2.
You are not required to submit this assignment
to Turnitin, unless otherwise directed by your instructor. If so directed,
refer to the Student Success Center for directions. Only Word documents can be
submitted to Turnitin.
MKT 245 Grand Canyon Week 4 Assignment
Marketing Analysis Research Report: Rough
Draft
Details:
Begin working on the rough draft of your
Marketing Analysis Research Report.
Create your rough draft including all of the
following:
1- Executive Summary
2- Marketing Mix
3- Environmental Scan
4- Marketing Segmentation
5- Ethical Issue
6- Social Responsibility Issue
7- Global Marketing and the Internet
8- Recommendation
You are required to submit this assignment to
Turnitin. Refer to the directions in the Student Success Center. Only Word
documents can be submitted to Turnitin.
MKT 245 Grand Canyon Week 5 Assignment
Marketing Analysis Research Report: Peer
Review
Details:
You have submitted the assignment to the
instructor for feedback in Module 4, now you will also submit the assignment to
the CLC forum for peer-review feedback, this will not incorporate your
instructor’s feedback; instructor feedback will be used for your final draft.
Each member of the CLC will review one other
member’s rough draft using “Peer Review Guidelines.” Attach a copy of your
rough draft to the CLC forum using the following naming convention:
“Lastname.Firstname_RoughDraft.”
Attach a copy of the Peer Review Guidelines
(with writer’s comments) document using the following naming convention:
“Lastname.Firstname_PeerReview.” Important: Use the writer’s name (i.e.,
yourname) when naming both files. Do not use the name of the peer reviewer.
You are not required to submit this assignment
to Turnitin, unless otherwise directed by your instructor. If so directed,
refer to the Student Success Center for directions. Only Word documents can be
submitted to Turnitin
Peer Review Guidelines
What is Peer Review?
The greatest advantage for using peer review
is the reciprocal benefit to both the reader and the writer. Obviously, having
someone else review your material or focus on specific aspects of your writing
will result in feedback that can help you improve your paper. Additionally, the
reviewer benefits in two particular ways: First, the peer reviewer is able to
see alternative ways of presenting the same material and learn new writing
techniques, especially if the reviewer and writer are students submitting
assignments for the same course. Second, the act of constructively reviewing
another’s piece of writing–with the intention of providing specific
feedback–allows the reviewer to see their own writing in a new and critical
way. Both of these advantages for the reviewer can help improve their own
writing development.
Responsibilities of the Writer
As a writer, you should view this feedback as
an opportunity to get constructive feedback from someone else. However,
ultimately it is your piece of writing, so you must decide whether or not to
make the changes suggested by the reviewer. Above all, you should be positive
and open to accept the critical feedback of others, since the purpose is to
help you improve your writing. Do not see the feedback as an attack on you but
as an opportunity for learning how to make your writing better.
Responsibilities of the Reviewer
As a reviewer, it is important to remember
that you have been invited to help another person by giving feedback about
their work. Writers can feel vulnerable during this process so be respectful
and professional, but honest, in your feedback. It’s a good rule of thumb to
follow these five rules when reviewing another person’s paper:
- Read the paper once without comments so that you get a
feel for the whole piece.
- Provide a focused summary of feedback that uses a rubric
or a checklist to support your narrative comments.
- Target big ideas or broad skills that will have a
significant impact across the entire piece. For example, recommending that
they reorganize certain parts so that the flow of ideas are smoother and more
coherent is better than talking about the proper use of commas.
- Use constructive criticism with sensitivity to the
writer’s feelings by providing specific feedback about how to improve the
piece, such as, “I liked this part and was wondering more about the
context. Can you relate support of breast cancer awareness to the
company’s mission or target market? How does the cause (breast cancer
awareness) fit in with the company and what it is selling? How is this
cause related to a social responsibility issue?
- Be sure to identify what’s “good” in the paper as well
as by being positive about the things the writer is doing right. Reinforce
their efforts and those skills that make the piece effective. Think of the
”sandwich approach,” i.e., start with mentioning something good about
their writing, discuss some areas for improvement, and then finish up with
some suggestions for solving the weaknesses.
Instructions for the Writer
1) Please fill out the “Writer’s Comments”
section below.
2) Attach a copy of your rough draft to the
CLC forum using the following naming convention: Lastname.Firstname_RoughDraft.
3) Attach a copy of this document (with the
writer’s comments below), using the following naming convention:
Lastname.Firstname_PeerReview.
4) Submit both the rough draft and Peer Review
Guidelines document to the CLC forum by the end of Module 3.
5) Important: Use the writer’s name, i.e.
yourname when naming both files. Don’t use the name of the peer reviewer.
Writer’s Comments to the Peer Reviewer
What is my purpose and who is my audience for
this piece of writing?
What is the central theme or main point I want
to make as a result of this piece of writing?
In what specific areas would I like feedback
about my writing?
Instructions for the Reviewer
Use the following checklist to focus your
comments.
This checklist contains the same criteria in
the rubric that the instructor will use to grade the reports (the rubric is
located at the assignment drop box). Using this checklist provides a set of
criteria to guide your thinking, and will help you provide better feedback that
is tailored to the specific piece of writing. The checklist will also help you
avoid giving overly generic or unfocused suggestions.
Writer’s Name:
Peer Reviewer’s Name:
Checklist
|
Criteria
|
Yes
|
Still a Work in
Progress
|
Comments
|
|
Executive Summary
Executive summary is comprehensive,
accurate, and clearly provides purpose and facts. Research is adequate,
current, and relevant, and addresses all of the issues stated in the assignment
criteria.
|
|||
|
Rationale
Paper provides a clear and comprehensive
statement of the purpose/problem/background.
|
|||
|
Marketing Mix
Paper offers a comprehensive summary of the
product, price, promotion, and place of the chosen product.
|
|||
|
Environmental Scan
Paper offers a comprehensive summary of the
social, economic, technological, competitive, and regulatory/political/legal
forces and trends of the product/industry.
|
|||
|
Market Segmentation
Demographics and/or psychographics are
clearly presented, and a comprehensive description of consumers is included.
|
|||
|
Ethical Issue
Pros and cons of an ethical issue are
clearly identified and fully supported.
|
|||
|
Social
Responsibility Issue
A position, for or against, a social responsibility
issue is clearly identified and fully supported.
|
|||
|
Global Marketing and
the Internet
A clear, comprehensive, and compelling
discussion of the use of the Internet in global marketing is present.
|
|||
|
References
There are at least three references plus the
textbook reference. References are appropriate, reliable and correctly cited.
|
|||
|
Recommendation
Recommendation is clear, comprehensive and
compelling.
|
Please fill out the “Reviewer’s Comments”
section below before returning this word document along with the rough draft
for your peer. Then attach this document and the rough draft back to the CLC
forum.
Reviewer’s Comments
What is your general impression of the
writer’s effectiveness, given their purpose, the audience, and the central
point they wanted to make as explained above? What did the writer do well in
this piece of writing?
MKT 245 Grand Canyon Week 7 Assignment
Comments
Post a Comment