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MIS 600 Topic 4 Strategic Plan GCU
MIS 600 Topic 4 Strategic Plan for Becoming an Analytics-Driven
Organization – Draft 2
As you lead the newly-formed team that has
been appointed to create a strategic plan for utilizing data analytics to help
drive the marketing and sales of the company, you identify that there are
several specific components missing from the current proposal. In this revision
of the plan, you will need to incorporate an additional 8-10 PowerPoint slides
including speaker notes that address the points below. Utilize the readings in
Topics 2-4 to support points of the plan and conduct further research as
needed. Include the following:
- State effective strategies for validating and reporting data.
- Identify methods for managing data that ensure accuracy,
efficiency, and integrity.
- Identify the correlations between big data, marketing, and sales.
- Describe the situations when each of the various
types of analysis should be utilized.
You are required to use at least three
academic references to support your reasoning for the team selection process.
While APA format is not required for the body
of this assignment, solid academic writing is expected, and in-text citations
and references should be presented using APA documentation guidelines, which can
be found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review
the rubric prior to beginning the assignment to become familiar with the
expectations for successful completion.
You are not required to submit this
assignment to LopesWrite.
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