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MGT 660 Topic 6 CLC Marketing Expenses Perceptual Map New
MGT 660 Topic 6 CLC-Marketing Expenses, Perceptual Map, and
Organizational Chart Analysis
This is a Collaborative Learning Community
(CLC) assignment.
Throughout this course, you will work in a CLC group on a
strategic case analysis project. This project consists of different parts you
will complete each week that build on each other.
Go to the Strategy Club website and review the Sample
Strategic Plan for Colgate-Palmolive (2019) under the student resources
section. This sample strategic plan is an example of what your completed
strategic case analysis should look like at the end of the course.
NOTE:
Be sure that the analysis portions of this CLC assignment are completed by the
5th day of the topic, so that you have time to complete your individual
analysis assignment by the end of the topic.
Part I – Marketing Expenses versus Rival Firms
- Go to the Investor Relations page on your company’s website as well
as two of its primary competitor’s websites and download the three form
10Ks for the respective firms.
- Look in the Table of Contents of each Form 10K to find the pages
that reveal the three firms’ marketing or advertising expenditures.
- Prepare a comparative data table to consolidate this information.
- Prepare a 250-750-word report to suggest
implications for your company in terms of marketing or advertising
expenditures going forward as needed to implement strategies.
Part II – Perceptual Map
- Refer to the information on Perceptual Maps in Chapter 7 of the
David text.
- Follow Steps 1 through 5 in Chapter 7 and create a Perceptual Map
similar to that in Figure 7-11 for your team’s company.
- Utilize your Strategic-Planning Template to develop the Perceptual
Map for your company.
- In 100-150 words, summarize the information in Steps
4 and 5 in Chapter 7 and how it influences the firm’s strategy choices.
Part III – Diagramming Existing and Proposed
Organizational Chart
- Refer to Chapter 7 to learn about effective organizational charts.
- Develop an existing organizational chart for your CLC group’s
selected firm. As described in the chapter, use numbers in your chart.
Always number executive positions as shown in the David text to reveal
reporting relationships.
- Develop a new and improved organizational chart for the firm. You
may want to change the list given, adding and deleting positions as you
deem necessary as well as changing certain titles. Follow the chapter
guidelines and do’s and don’ts in devising organizational charts to assist
you.
- Write a 250-500-word overview to detail the specific
changes, associated costs, and recommendations you made.
Submit all parts of the assignment as one deliverable.
Be sure to cite three to five relevant and credible
sources in support of your content. Use only sources found at the GCU Library,
corporate websites, or those provided in Topic Materials.
This assignment uses a rubric. Please review the rubric
prior to beginning the assignment to become familiar with the expectations for
successful completion.
While APA style is not required for the body of this
assignment, solid academic writing is expected, and in-text citations and
references should be presented using APA documentation guidelines, which can be
found in the APA Style Guide, located in the Student Success Center.
You are
required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for
assistance.
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